Announcing the Mumbrella Content Marketing Academy
Mumbrella is to launch a six week course in content marketing in one of the first offerings of its kind in Australia.
Developed and presented by King Content, the Mumbrella Content Marketing Academy will cover every step of developing, implementing, distributing and measuring the success of a content marketing strategy.
The course will run for the first time at Mumbrella House in Sydney on six Wednesday nights from November 13. Just 22 places are available on the first course, on a first come, first served basis, with the full course priced at $799 plus GST or individual weeks at $149.
Over the last three years King Content has worked with several large Australian brands to help them develop a content marketing strategy which goes beyond simply creating copy.
The first week of the course covers the basics of content marketing along with case studies in successful brands and how to build it into existing marketing strategies.
The second week of the course covers developing the strategy and setting objectives. The third week covers how to build a content calendar, while the fourth week covers how to amplify the content.
The fifth week of the course covers how to tie content marketing in with social media efforts. The final week covers how to measure what a content marketing strategy is delivering and how to prove a return on investment.
Further information, including how to book, is available via this link.
Would love my team to participate. Any talk of bringing it to Melbourne in 2014?
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Hi marketgirl,
We do like to run events in Melbourne where there’s demand for it. Would you mind emailing your details to my colleague Denise Jinks – denise@focalattractions.com.au and we’ll see what we can do.
Cheers,
Tim – Mumbrella
You should get Edge Content Marketing involved in this as well.
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Why such short notice? As so close to Xmas?
Would love to do this, but Jan/Feb would be a much better time to kick this off!
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Hi The Internetz,
A fair question. And if it does prove to be too close to Christmas, it’s my bad.
To be honest, when I saw King Content’s course proposal, it was so strong, I didn’t want to wait two or three months to get a course out of the door. But we did discuss whether to leave it til the new year given that the end of the year is threatening to loom. But eventually we decided (as is often our way) that if we started straight away, we would just have time to get it away.
If there is in demand, we will of course repeat it in the new year.
Cheers,
Tim – Mumbrella
Cool – This time of year is just too tough for me with the busy-ness of EOY wrap/reporting/planning etc. Happy to look at if for next year, so hope its something that goes well and is done again!
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Holy heck! This looks great – please please come to Melbourne next year.
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Come to Melbourne please
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Any chance that you could do this course online for those that don’t live in a city.
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Ditto that. Would be there in a flash if you brought this course to Melbourne.
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Will this course be runing again in Sydney?
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