News

Announcing the Mumbrella Content Marketing Academy

Content Marketing Academy logoMumbrella is to launch a six week course in content marketing in one of the first offerings of its kind in Australia.

Developed and presented by King Content, the Mumbrella Content Marketing Academy will cover every step of developing, implementing, distributing and measuring the success of a content marketing strategy.

The course will run for the first time at Mumbrella House in Sydney on six Wednesday nights from November 13. Just 22 places are available on the first course, on a first come, first served basis, with the full course priced at $799 plus GST or individual weeks at $149.

Over the last three years King Content has worked with several large Australian brands to help them develop a content marketing  strategy which goes beyond simply creating copy.

The first week of the course covers the basics of content marketing along with case studies in successful brands and how to build it into existing marketing strategies.

The second week of the course covers developing the strategy and setting objectives. The third week covers how to build a content calendar, while the fourth week covers how to amplify the content.

The fifth week of the course covers how to tie content marketing in with social media efforts. The final week covers how to measure what a content marketing strategy is delivering and how to prove a return on investment.

Further information, including how to book, is available via this link.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.