Opinion

Announcing Mumbrella360 – and how you can be involved

So I’ve got some news about Mumbrella.

We’re organising a conference. A big conference.

We’re calling it Mumbrella360. Its first outing will be over two days in Sydney in early June.

And this is where you – and the rest of the industry – comes in.  

I’ve got my ideas for content – lots of them, actually. Enough that we’re planning to run four simultaneous streams. I told you it was going to be big.

Our sister title Encore – which covers the Australian film and TV industry – will also be involved.

This is of course an event for one of the most creative, interesting, opinionated industries around. But what makes Mumbrella360 different is that we want to make sure we reflect the heartbeat of the industry in a way that has never been done before.

Which means handing the program back to the industry.

We’re looking for volunteer session curators.

We’re going to give over ten of our sessions to those who have the most interesting things to talk about.

You’ll be the curator. It may be you as an individual, or an effort by your company or agency.

It could be organising a panel debate on a topic you feel the industry needs to talk about. Or perhaps a chance to unveil a piece of research or consumer insight you’ve been working on.

(At this stage we’re not looking for case studies as there will be a separate call-out on that later on.) The only limit is that the session must last no longer than 45 minutes.

So how will this work?

At this stage, it’s very straightforward.

We want a short proposal…

  1. The title of your session.
  2. A description – in no more than 100 words of the format you have in mind.
  3. Details on who would be involved.

We’d like to hear your proposal before the end of February. Simply email it to our event producer Denise Jinks at denise@focalattractions.com.au by 5pm on Monday February 28.

We’re anticipating there will be ten or so of these industry-curated sessions across the conference.

We’ll put the proposals out to a reader vote. The most votes get the gig.

There are no catches. There’s no charge for putting on a reader-voted session. We’ll take care of the AV.

If you’re a creative person or company with a point of view, it’s a chance to put it in front of a big audience featuring some of the industry’s most influential people.

This is of course something of an experiment – I don’t know of a conference that’s tried anything quite like it.

But then again, we don’t want Mumbrella360 to be like any other conference.

I hope you can be involved.

Tim Burrowes

Editor – Mumbrella

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