Update: The initial six week course has now sold out. Dates early next year will be announced shortly. There are a small number of places left for individual modules – see the booking page for remaining spaces.
Mumbrella is to launch a series of training classes for those in the industry looking for a crash course in the basics of digital marketing.
The first Mumbrella Digital School is being run as a six week course at Mumbrella House in Sydney from 6pm to 7.30pm on Monday nights from November 5 to December 10.
The digital development series is aimed at sales people from a non-digital background looking to increase their knowledge of how to do business in the sector, marketers looking to broaden their skills, media agency staff looking to increase their digital knowledge or digital job seekers.
The course has been developed in conjunction with Digital Chameleon and will be presented by Patty Keegan who was the founding general manager of Australia’s Interactive Advertising Bureau, was a director of Carat Interactive and also a VP of Carat USA.
Over six weeks, the course will cover:
- The basics of digital display advertising;
- Mobile marketing;
- Social media;
- Search advertising;
- Big data;
- Content marketing.
The first course is limited to just 20 places, priced at $799 for the full six weeks and on sale on a first come, first served basis. Companies may buy a single course and send different individuals to different modules.
There will also be a limited number of tickets available for individual classes priced at $149 each.
Each module of the course is backed with online learning materials.
Details of the course and online booking is available on this page.