Another Sportsbet ad gets the axe after ‘inciting ridicule’ of women
Ad Standards has upheld complaints that a Sportsbet ad vilifies and discriminates against women.
Complaints primarily focused on the advertisement being sexist because of the stereotypes that women with blonde hair and those who partake in beauty pageants are not bright.
sportsbet is aimed at bogans and I find the voiceover guy as irritating as the ads.
Agreed. I’d go one further and say that the ad is also targeted at Sportsbet’s staff, mainly bogan techbros. I can imagine Todd Carney’s contract included an office visit, he’s squarely in that demographic and they would have lapped him up (pun intended).
Not a good look for Emotive. Doing creative work for Optus that talks to changing the future for girls in sport. Then this…..
accurate depiction I thought. How bland will advertising be in 5 x years time at this rate?
Advertising needs to rise above this.
@MD If stereotyping minorities is what keeps advertising “not bland” I am def worried about this industry.
Won’t be long before Ads are “Please but this product” that is all…! No complaints about botox Bradley?
Oh bloody relax. As they said back in the playground..”Can’t you take a joke?”
I thought it was a reference to that Miss Teen 2007 video “like such as”.
That’s what came to mind immediately and gave me a chuckle.
Does no one remember Miss South Carolina’s pageant speech? (“…the South Africa and such…”) This was clearly a reference to that viral moment.
Wasn’t this just a reference to Miss South Carolina? Don’t think the intent was to stereotype all women, unless there’s something I’m missing??
Sportsbet has built its entire brand off of controversial work. How’s this a huge surprise? And so what if the agency made this and a campaign for the women’s world cup @hmmmmm! Are you suggesting agencies aren’t allowed to work on different brands? Advertising is made for consumers not your moral self-interest. And no, I don’t work for Emotive but I do rate them.
Nothing wrong with using undergrad humour to flog a product. I personally hate gambling but this campaign is spot on for the target audience. The “permanently offended/Todd Carney” TVC is a hoot.
People need to lighten up FFS.
weird that so many people all got the reference to a looonngggg dead viral video, down to the specific state and everything…
You only need read a sample of the complaint to understand what group agitated to get this off the air.
When are they going to ban ‘dumb male’ ads then? See them all the time. “Have you tried plugging it in darl?”, scenes of the lazy dad watching football, etc.
Hi ‘S’,
There has actually been a ruling on this already.
In 2016, Ad Standards ruled against a WA pest control company for its vilification of husbands. It said “this style of humour is no longer acceptable”.
Should you wish to, you can read all about it here:
https://mumbrella.com.au/asb-husbands-advertising-standards-417782
Thanks.
Vivienne – Mumbrella
in my opinion the Ad Standards board should be abolished and anyone who submits complaints to it should pull their head in
Get a life people. These are great ads – bang on target – me – a cashed up bogan looking for a bet and a laugh. Given every sports betting company trots out the same old girl’s-in-heels-at-the-track-cheering-on-a-winner, blokes-in-a-pub-all-best-mates, the Sportsbet ads are fun and appealing. Their longer-length videos (e.g., NRL ER) are piss-funny and I welcome them openly on my social feeds. Lighten up haters, these are clever and anyone with half a brain would recognize the ironies they make fun of.
Totally agree with the last statement – these ads are at least amusing and above all NON PC. The protesting vegans gave me a chuckle. I’m guessing they are the best exact types whom submit these complaints.
Get lives people…