Ansell condoms ‘Zero or nothing’ ad cleared by Ad Standards

An outdoor ad for ultra-thin Ansell condoms brand Zero that features a naked spray-painted couple has been cleared by the Ad Standards Bureau.

Complaints from the public called the ad “soft pornography”, said the ad sexualised women and was not suitable for display in public.

Some criticised the ad for its copy, saying that the line ‘Zero or nothing’ implied that people should use Zero condoms or no contraception at all.

The ASB deemed that although the couple’s clothing has been painted on, no genitals are visible, and many people would not notice that their clothing is painted on.