Answer before they’ve asked: How behaviour and context will take targeting to the next level in 2021
With attention spans at an all-time low after an incredibly draining year, marketers are now faced with a huge task: provide relevant, timely content that people actually want. Join Quora to discover how behavioural and contextual targeting can make that happen, and what marketers need to know about the new era of targeting as we head into 2021.
People across the globe are spending more time immersed in the digital world, and as a result, their attention spans are growing increasingly short. In the year that ‘doomscrolling’ entered the lexicon and social media use skyrocketed to record heights, it makes sense that brands are being forced to do even more in order to stand out. To register for this insightful webinar click here.
The story of squeezed marketing budgets is nothing new, but since the advent of COVID-19, it has become even more critical for marketers to get a return out of every single dollar spent. In order to better capture and maintain people’s attention, marketers must utilise strategies that enhance the overall customer experience through an understanding of the user’s context.
If marketers can meet people where they already are, then advertising no longer feels like advertising – but is simply useful, relevant content. By offering data-driven content that’s personalised to the users’ given situations and needs, advertising is transformed from a mere interruption to the main event. ‘Spray and pray’ is out, targeting is in.
Gurmit Singh, General Manager – APAC, Quora will be discussing what marketers need to know about the new era of targeting as we head into 2021.
Quora is a platform that enables people from all over the world to come together to share and learn across millions of common topics and interests. It’s an open place where anyone can contribute personal insights and meaningful real-world experiences to help others make important decisions and learn more about the world.
