6 days ago Customers expect personalisation, but you don’t need to be a data scientist to get there In 2021, machine learning and AI-driven personalisation are no longer a mere ‘nice to have’, but are the bare minimum of what customers expect from brands. In fact, as Amazon Web Service’s Worldwide Head of Business Development for Applied Artificial Intelligence Zoe Hillenmeyer shar ...
Sponsored 1 month ago AWS launches webinar for marketers looking to maximise their machine learning strategy
Sponsored 1 month ago How to avoid ‘fake empathy’ by using creativity to solve your customer’s problems
Sponsored 2 months ago How Samsung harnessed the AO to put the new Galaxy S21 at the heart of the action
Sponsored 2 months ago Beyond the CTR: Why marketing intelligence must align with real business outcomes
Sponsored 4 months ago True influence is more than having your social for sale: The Fordham Company’s Nick Fordham
Sponsored 4 months ago ‘From Digital OOH to OOH Digital’: How a digital-first perspective can unlock the creative advantage of DOOH
Sponsored 5 months ago ‘It’s not utility vs emotion, it’s both’: How banks are creating brand-building experiences online
Sponsored 5 months ago Sport is the connective tissue that binds brands and fans, and 2021’s lineup is looking stronger than ever