Anti-censorship PR plan unfolds like clockwork

Now call Dr Mumbo an old cynic, but he wasn’t entirely surprised to receive a press release from campaigning organisation GetUp yesterday.  

As regular readers will recall, the group is behind “Censordyne” ads created by Fnuky to protest the Government’s Internet filtering plans.

It said that it was raising money to show them on Qantas flights to Canberra to catch politicians’ attention.

Somewhat precictably, yesterday’s follow-up release announced: “Qantas censors anti-censorship ad campaign”.

Dr Mumbo suspects that was a press release that was written well before the campaign launched.

topics adAdvertisingCensordynecensorshipFnukyGetUpPRQantasstunt

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Comments: 3

stu 15 Jul 09

yeah, i agree
GetUp is smart enough to know that Qantas would never run an anti-government ad

Reply

Rebecca 15 Jul 09

If we assume that it was a well orchestrated publicity stunt, does this make it an incredibly good campaign or incredible bad one?

Reply

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