F.Y.I.

Anypoint Media partners with SpotX to bring addressable linear TV ads to Asia

July 21, 2016 9:06

Anypoint Media will partner with programmatic player SpotX to bring addressable linear TV ads to Asia.

The announcement:

Anypoint Media and SpotX today announced their partnership in Asia to bring true addressable programmatic TV to the region.

The companies have partnered to enable advertisers to buy ad space on a household-by-household basis across the IPTV and CATV operators that use Anypoint’s targeted, linear TV, advertising infrastructure.

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