Anything but Glee for Ten in Thursday’s ratings
Ten’s much-promoted debut of kids-in-the-choir drama Glee – saw a disappointing debut of just 871,000 last night.
The fast-tracked show was heavily pushed by the network, including last night’s episode first being shown on the night of Masterchef’s series finale when it rated 1.2m.
Because the episode was effectively a repeat (or encore, as Ten puts it) , the network will need to wait until next week to get a true picture of the audience for the show.
The network is working hard to promote Glee, including a visit from eight members of the US cast to Westpoint Shopping Centre in Blacktown this weekend.
Ten was not the only network with a weak showing last night, according to preliminary OzTam ratings. Seven’s Thursday problems continued too. Seven’s comedy double of TV Burp and Double Take has now finished, with TV Burp’s last episode a week ago. Double Take – bumped back to 10.30pm faded right out of the top 15, while earlier on, Gary Unmarried rated only 800,000 – one of Seven’s worst results in recent months for a mid-evening slot.
Thursday evening’s share:
- Nine: 29.2%
- Seven: 24.4%
- Ten: 20.1%
- ABC1: 16.7%
- SBS1 4.2%
- ABC2: 1.7%
- ONE: 1.6%
- GO!: 1.5%
- SBS2: 0.6%
Thursday’s top rating shows:
- Seven News Seven 1.4m
- Today Tonight Seven 1.3m
- 20 to 1 Nine 1.1m
- Nine News Nine 1.1m
- Getaway Nine 1.1m
- A Current Affair Nine 1.1m
- Home and Away Seven 1.1m
- Rush Ten 1.1m
- Two and a Half Men Nine 1m
- ABC News ABC 1m
- The Footy Show Nine 0.9m
- Skippy: Australia’s First Superstar ABC 0.9m
- Glee Ten 0.9m
- The 7:30 Report ABC 0.8m
- The Amazing Race 9:30pm Seven 0.8m
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The encore screening of the Glee Pilot had less than half its original audience in the US – 9.6M down to 4.1 – so Ten should be happy with only a 25% drop.
The audience for the first new episode in the US rose back to 7.14 million, so Glee should get back up to the million mark next week.
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I’m a total Gleek. I loved it and think it has great potential.
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DD – i agree. i am a bit of a ‘high brow’ snob when it comes to commercial TV programs – but there is something about this show that really works for me
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Given that this show is only 2 shows ahead in the US, there was always going to be a risk on pushing this show hard. I think it will be one of the big winners that helps 10 have a good year – good on them for being brave in difficult times.
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I hate how you report ratings – for an encore screening to win its timeslot in their key demos of 16-39 and 18-49 to be described so negatively beggars belief
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Hi Dan,
I’m sorry to hear that. I don’t have my own log-in to the OzTam data, so rely heavily on the top line figures that come in a daily summary.
Although Ten does send out its own interpretation of the daily numbers, it tends (understandably) to be somewhat partial, and certainly doesn’t give enough comparable data to rely on it. If something does badly for them, they simply stop including it (7pm Project for instance), so rather than buy into that agenda, I stick with the top line figures I’m confident I can get every day – good or bad.
I don’t recall any complaints from Ten about this approach when Masterchef was winning that fight.
As for your point on an encore screening, I’m not so sure that was the main factor in the low turnout. It was promoted hard by Ten to viewers as a new show. The first time I heard it described as encore was when the lowish numbers came in.
But of course, we’ll see next week…
Cheers,
Tim – Mumbrella
i loved it! can’t wait for next week. hysterically funny, and the songs are so much fun. Tell you what, not a bad way to spend an hour at the end of the day.
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Musicals, why?
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