ANZ financial fitness campaign targets retirees
ANZ i
s to launch a new campaign targeting retired Australians and to promote the presence of its “retirement bankers” at every branch.
As well as national press, the “Financial Fitness” campaign includes radio, outdoor and an in-branch campaign.
Press and radio has been created by Hark Attack while outdoor is being done by M&C Saatchi.
To hear one of the radio ads click on the player below:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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