AO launch night faults for Nine; Seven wins entertainment
The first night of Australian Open on Nine launched to just 357,000 metro viewers, as Seven topped Monday entertainment with The Chase and scored an overall network share win.
The first night session of the tournament saw Stefanos Tsitsipas (Greece) playing against Quentin Halys (France), and Daniil Medvedev (Russia) against Marcos Giron (USA).
Stefanos Tsitsipas
On its launch night in 2022, the games including one between the now-retired Australian tennis star Ash Barty against Ukrainian player Lesia Tsurenko drew in 635,000 metro viewers.
As mentioned, The Chase Australia on Seven topped entertainment, attracting 477,000 metro viewers. It was followed by the network’s Home and Away with 463,000 metro audience.
Back Roads season 9 on ABC aired to 377,000 viewers, followed by Australian Open night session.
Ten’s The Bachelors drew in 312,000 metro viewers, which was a jump on its previous episode performance of 252,000 on Sunday night. Seven’s The Chase at 5pm had 291,000 metro audience.
The #1 program on Monday was Seven News which aired to 894,000 metro viewers, while Seven News at 6:30 had 893,000 metro viewers, and Nine News on 642,000. Seven News also won all three key advertising demos.
Seven Network won the night with 30% overall network share, followed by Nine with 28.5%, ABC with 17% and Ten with 16.6%.
Seven also won the primary channel share with 18.7%, and the top-rating multi-channel on Monday was 7Two with a share of 4.7%.
In the latest Daily Consolidated Total TV Report for 9 January, Seven News was the #1 program nationally across linear, with 1.443 million viewers, including 34,000 on BVOD and an uplift of 3%.
The program with the biggest uplift was an episode of Home and Away on Seven with an uplift of 26% and had a total of 1.059 million viewers overall, and BVOD audience of 182,000 nationally.
[click to enlarge]
Got a tip?
Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
Linkedin
Have your say