Sefiani Communications Group acquired by Clarity Global

January 16, 2023 6:54

After 23 years of being privately owned, Sefiani Communications Group has been wholly acquired by global communications and digital marketing agency, Clarity Global.

The Mumbrella-award winning agency will continue under the Sefiani brand, as part of the Clarity Global Group. Founder, CEO and reputation counsel, Robyn Sefiani, will also continue at the business as Clarity Global’s president ANZ and reputation counsel, and will sit on the group’s global presidents’ board.

In an exclusive interview she told Mumbrella that the sale included a commitment by herself of four years to the business, however she added that as she is so passionate about her work, that when the four years comes up, she will likely be looking to extend that.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.