AOL platforms launches One in Australia targeting Google and Facebook

AOL has launched its full programmatic offering One in Australia, touting its open access and flexibility as a major draw card for marketers looking to retain control of their own data.

In an interview with Mumbrella, Mitch Waters managing director of AOL’s local divison of AOL Platforms said their aim would be steal market share from the likes of Google and Facebook by emphasising the flexibility of One’s modular stack of programmatic options, which allow marketers to choose the technologies they want and also insert their own into the AOL offering.

“This is aimed at offering an alternative,” said Waters. “Clients are really concerned about not having control and being locked into a walled garden.

“If they have an existing module or another technology, which replaces the AOL one, then ours is designed to be open.”