APAC chiefs to debate future of electronic media trading at Mumbrella360

Mumbrella360The outlook for electronic media trading across Australia and Asia is to be debated at Mumbrella’s annual conference in Sydney in June.

The heads of three of Asia’s leading agency trading desks are to lock horns on the opportunities and challenges for programmatic trading for media agencies, whether clients will take automatic trading operations inhouse, and the sticky issue of arbitrage.

Yean Chong

Yean Chong

Grace Liau

Grace Liau

Lee Smith

Lee Smith

The panel, to be moderated by Mumbrella Asia’s editor Robin Hicks, will consist of Grace Liau, general manager at VivaKi Asia Pacific’s trading desk Audience On Demand, Lee Smith, digital platforms lead for Omnicom Media Group APAC, and Yean Cheong, VP, market solutions APAC, MAP at IPG Mediabrands.

Cheong has been in her current role for just two months. She was formerly head of digital for IPG Mediabrands APAC. She moved back to Asia in 2011 after a stint in Australia at Aegis Media Pacific where she was GM at emitch in Queensland.

Smith, the former managing director of OMD Canada, is responsible for a footprint of 14 countries and over 400 platforms experts across Asia. He was handed an additional role as Asia Pacific president for Annalect, Omnicom Media Group’s data-driven marketing division, in September 2012.

Liau has been in her current role running AOD in Asia for seven months. She moved from Boston in October last year, where she was SVP of partnerships, platforms and ad ops for Vivaki, Publicis Groupe’s media buying operation.

Mumbrella360 takes place in the first week of June, with an industry speed networking afternoon on June 3, followed by the conference itself on 4 and 5 June.

Sessions already announced for Mumbrella360 – Australia’s largest media and marketing event – include a keynote presentation from the international commercial chief of BuzzFeed and a rare public appearance from News Corp co-chairman Lachlan Murdoch.


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