APAC chiefs to debate future of electronic media trading at Mumbrella360

Tim Burrowes

April 24, 2014 11:04

The outlook for electronic media trading across Australia and Asia is to be debated at Mumbrella’s annual conference in Sydney in June.

The heads of three of Asia’s leading agency trading desks are to lock horns on the opportunities and challenges for programmatic trading for media agencies, whether clients will take automatic trading operations inhouse, and the sticky issue of arbitrage.

Yean Chong

Grace Liau

Lee Smith

The panel, to be moderated by Mumbrella Asia’s editor Robin Hicks, will consist of Grace Liau, general manager at VivaKi Asia Pacific’s trading desk Audience On Demand, Lee Smith, digital platforms lead for Omnicom Media Group APAC, and Yean Cheong, VP, market solutions APAC, MAP at IPG Mediabrands.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.