APL snaps up Optus Sport’s Richard Bayliss as director of content

The Australian Professional Leagues (APL) has appointed Optus Sport’s Richard Bayliss as its first director of content.

Bayliss joins the APL, which operates the top tier of men’s and women’s domestic, and youth football in Australia following five years at Optus, where he was director of sport and lead presenter.

Bayliss said on his appointment: “When I reflect on what the game has meant to me from a young age, it’s both an honour and a dream come true to be part of the team tasked with transforming football in Australia. APL has an ambitious vision to finally fulfil the game’s potential and creating innovative content to connect with and represent fans is a vital part of that.”