APN Outdoor has struck a first-of-its kind deal in Australia signing up as an official sponsor of the Australian Olympic team, seven months before the summer games in Rio, Mumbrella can reveal.
The new four-year partnership will see the outdoor media player offer support on its suite of assets to raise awareness of the fundraising needs of many of the amateur athletes who make up the Australian team as they look to get to Rio.
John Coates, AOC President said: “A partnership with APN Outdoor grants us access into to the everyday lives of Australians in a way we are keen to explore.
“With the help of APN Outdoor we will be able to bring the team into the public eye, when Australians are out and about, each and every day around our cities and we anticipate this partnership being long and mutually rewarding.”
While the US and UK Olympic organisations have previously had deals with outdoor media companies this is the first time the Australian committee has done so.
The deal spans the next four years and takes in this Summer’s games, the PyeongChang 2018 Winter Games and the 2020 games in Tokyo.
As part of it APN will use digital billboards and its XTrack TV product to: “allow the AOC a unique opportunity to connect with the public, in real-time when they are out and about, facilitating a conversation with Australian’s and their most elite sporting team”.
Richard Herring, CEO of APN Outdoor, said: “As an ASX-listed company, we are so proud and humbled to be welcomed into the Australian Olympic Partner family in this exciting Olympic year.
“Bringing the Olympic Spirit to the streets through our superior quality inventory not only aligns with our spirited company values but also with the globally accessible and appealing nature of The Olympic Team.
“This partnership will provide exciting opportunities for our clients and our staff alike, and we are keenly anticipating the launch and implementation over the coming months.”