APN wins retail contract

Outdoor advertising company APN Outdoor has has been appointed to manage retail signage for over 200 shopping centres.   

The announcement:

Sydney, February 14, 2011: APN Outdoor, Australia’s leading outdoor advertising company, has secured the contract to manage retail signage at over 200 shopping centres nationally, further expanding its diverse asset portfolio and offering more choice for advertising clients.

The contract comprises over 500 double-sided banners (1,000 faces) located in over 200 metropolitan and regional shopping centre locations across Australia, with further expansion scheduled. The banners are prominently suspended from the ceiling above the general retail clutter at supermarket entry points.

The retail banners are available to buy in 2 week metropolitan or regional shopping centre packages, offering strong coverage across six metro markets. Advertisers are assured 100% client exclusivity at supermarket entry points which enables brands to stand out at the point of purchase.

Richard Herring, Chief Executive Officer, APN Outdoor, said:

“We are thrilled to deliver a point of purchase retail advertising solution for FMCG and other retail client needs. The retail banners are an exciting addition to our broad asset portfolio and enable us to present clients with expanded coverage options through our first regional product offering.

The retail banners are dominantly positioned and deliver high impact for brands at the point of purchase. Retail banners can also be used in combination with other APN Outdoor formats that reach consumers on the path to purchase to deliver a complete shopper solution”.

Clients can book any of the packages immediately by contacting their local APN Outdoor office.

Source: APN Outdoor press release


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