Cummins Ross wins Chrysler
Cummins Ross has been appointed by US Car company Chrysler.
The announcement:
The US motor giant Chrysler has appointed newly-formed agency CumminsRoss in Australia.
The appointment marks a new era for the Chrysler suite of brands in Australia.
Sam Tabart, Chrysler Australia’s new head of Marketing said “It was difficult to end the relationship with our incumbent, Leo Burnett, and they have been outstanding in their service of our brands.
We saw a compelling offering and a range of ideas from CumminsRoss that made us think differently about our agency requirements going forward”.
Tabart added that “CumminsRoss has deep automotive experience as individuals and they have a genuine passion to succeed. We want to plug into that energy. And also enjoy the obvious advantages of being a foundation client”.
Said Jason Ross of CumminsRoss “We are thrilled to be part of the Chrysler family and we are already working hard to move metal for them”.
Added Sean Cummins, “We think this is the time for all their brands to make a statement in the market. It’s certainly Jeep’s time. And we believe it could be a powerhouse brand in the auto landscape. It’s great to be working with such a great team at Chrysler”
Source: Cummins Ross press release
