Apollo leads the pack in promotional awards shortlist
A relatively low profile promotional agency from Sydney has beaten Australia’s mainstream ad agencies to the highest number of shortlistings for the Australian Promotional Marketing Association’s awards.
Apollo Marketing has clocked up ten shortlistings for July’s Star Awards, well ahead of any other agency.
The next nearest is TBWA / Whybin/ Tequila’s NZ operation which has five shortlistings across the 17 categories, followed by Clemenger Fusion which has four.
Winners of the awards will also go on to compete in the Marketing Agencies Association Worldwide Globes in Boston later in the year.
The APMA Star Awards shortlist:
Best Integrated Communications Campaign:
- Client: Sony Australia
- Campaign: ‘The Quantum Code’
- Agency: Euro RSCG Australia
- Client: World Wildlife Fund
- Campaign: Earth Hour 2
- Agency: Leo Burnett
- Client: Adidas New Zealand / New Zealand Rugby Union
- Campaign: This is not a Jersey/AdiThread
- Agency: TBWA\WHYBIN\TEQUILA New Zealand
Best Sponsorship or Tie-in Campaign:
- Client: Foster’s Australia
- Campaign: VB Top Ticket
- Agency: Apollo Marketing Australia
- Client: Sony Australia
- Campaign: ‘The Quantum Code’
- Agency: Euro RSCG Australia
- Client: Mars Snackfood Australia
- Campaign: Mars Bars: ‘Believe’
- Agency: Graffiti
Best Use of Direct Marketing and CRM:
- Client: Emirates
- Campaign: ‘Europe is only a Heartbeat Away’ Trade Campaign
- Agency: Kaleidoscope Marketing Communications
- Client: iNova Pharmaceuticals
- Campaign: Search and Rescue Pharmacy Challenge
- Agency: Pacific Highway Marketing Communications
- Client: Diageo Australia
- Campaign: Smirnoff Secret Party Wristband Mailing
- Agency: The Marketing Store
Best Digital/Interactive Campaign:
- Client: Sony Australia
- Campaign: ‘The Quantum Code’
- Agency: Euro RSCG Australia
- Client: Adidas New Zealand / New Zealand Rugby Union
- Campaign: This is not a Jersey/AdiThread
- Agency: TBWA\WHYBIN\TEQUILA New Zealand
- Client: Kraft Australia
- Campaign: Vegemite ‘One in a Billion’
- Agency: Wunderman
Best Brand Building Campaign:
- Client: Ferrero Australia
- Campaign: ‘Jump Start Your Day with Nutella’
- Agency: 30Thirty
- Client: DB Breweries
- Campaign: ‘Export Yourself’
- Agency: Apollo Marketing New Zealand
- Client: Kraft Australia
- Campaign: Vegemite ‘One in a Billion’
- Agency: Wunderman
Best Business-to-Business Campaign:
- Client: DB Breweries
- Campaign: ‘barMAP’
- Agency: Apollo Marketing New Zealand
- Client: Coca-Cola
- Campaign: Coca-Cola 7 Eleven ‘Go for Gold’ Trade Programme
- Agency: Apollo Marketing Australia
- Client: Emirates
- Campaign: ‘Europe is only a Heartbeat Away’ Trade Campaign
- Agency: Kaleidoscope Marketing Communications
Best Retail Account Specific or Channel Specific Campaign:
- Client: Lion Nathan Australia
- Campaign: Beach Cricket ‘Win A Beach Buggy’
- Agency: 30Thirty
- Client: St. George Bank
- Campaign: ‘Take a Holiday from Fees’
- Agency: Evocatif
- Client: Colgate-Palmolive
- Campaign: Colgate ‘Invisible Nasties II’
- Agency: Leo Burnett
Best Event or Experiential Marketing Campaign:
- Client: Unilever Australasia
- Campaign: ‘Lowering the Nation’s Cholesterol’
- Agency: Evocatif
- Client: Heineken Lion
- Campaign: Amstel ‘Live Street Shoots’
- Agency: Leo Burnett
- Client: EA Games
- Campaign: ‘Do You Have the Edge?’
- Agency: The Shop Australia
Best Activity Generating Brand Awareness and Trial:
- Client: Air New Zealand
- Campaign: Cranial Billboards
- Agency: Mango Communications New Zealand
- Client: Flossie Media Group
- Campaign: ‘Man Vending Machine’
- Agency: TBWA\WHYBIN\TEQUILA New Zealand
- Client: Diageo Australia
- Campaign: Smirnoff Platinum Launch
- Agency: The Marketing Store Sydney
Best Activity Generating Brand Volume:
- Client: Unilever Australasia
- Campaign: ‘Continental Free Weekly Rental’
- Agency: 30Thirty
- Client: Patties Foods
- Campaign: Four’N Twenty Magic Salad Plate
- Agency: Clemenger Fusion
- Client: Kraft Australia
- Campaign: Vegemite ‘One in a Billion’
- Agency: Wunderman
Best Activity Generating Brand Loyalty:
- Client: DB Breweries
- Campaign: ‘Export Yourself’
- Agency: Apollo Marketing New Zealand
- Client: Nutricia
- Campaign: Nutricia Brainy Baby DVD Promotion
- Agency: Apollo Marketing Australia
- Client: Unicharm Australasia
- Campaign: BabyLove Nappies ‘Boot of Loot’
- Agency: RAPP Melbourne
Most Innovative Idea / Concept:
- Client: Patties Foods
- Campaign: Four’N Twenty Magic Salad Plate
- Agency: Clemenger Fusion
- Client: Flossie Media Group
- Campaign: ‘Man Vending Machine’
- Agency: TBWA\WHYBIN\TEQUILA New Zealand
- Client: Amorim
- Campaign: ‘Save Miguel’
- Agency: TEQUILA Sydney
Best Use of Creative in a Promotional Campaign:
- Client: Lion Nathan Australia
- Campaign: The TED696 Project
- Agency: BMF
- Client: Mars Snackfood Australia
- Campaign: M&M’s Election
- Agency: Clemenger Fusion
- Client: Patties Foods
- Campaign: Four’N Twenty Magic Salad Plate
- Agency: Clemenger Fusion
Best Cause or Charity-Related Promotional Campaign:
- Client: Unilever Australasia
- Campaign: ‘Lowering the Nation’s Cholesterol’
- Agency: Evocatif
- Client: Transport Accident Commission
- Campaign: Road Safety Christmas Enforcement
- Agency: Grey
- Client: World Wildlife Fund
- Campaign: Earth Hour 2
- Agency: Leo Burnett
Best Small Budget Campaign ($75,000 and under):
- Client: Rosemount
- Campaign: Rosemount Diamond Label $20 Myer Gift Card
- Agency: Apollo Marketing Australia
- Client: Nutricia
- Campaign: Nutricia Russ Berrie GWP Promotion
- Agency: Apollo Marketing Australia
- Client: Qantas
- Campaign: ‘Pop on Over’
- Agency: Decoder
Young Achiever in Creative:
- Samuel Tukaki, Brass Tacks
- Lanna Birnie and Crystal Fong, RAPP Melbourne
- Tamryn Kerr, TBWA\WHYBIN\TEQUILA New Zealand
Young Achiever in Account Service:
- Samantha Currie, Apollo Marketing Australia
- Aisha Krupski, Apollo Marketing Australia
- Nicole Wills, Graffiti
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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