Apparent wins Volkswagen Australia digital pitch

Volkswagen Group Australia has chosen full-service global agency, Apparent, for customer experience (CX) and digital work, following a competitive pitch process.

The appointment will see Apparent work across four of the group’s brands – CUPRA, Volkswagen, Audi and Škoda.

Volkswagen Group Australia’s head of digital and customer relationship management, Joshua Wood, said the agency’s capabilities within creative innovation, data analysis and CX are in sync with the vehicle manufacturer’s vision.