Apple launches first AirPods marketing with dance-led campaign

January 16, 2017 9:19

Apple has started the push to convert the world to its new AirPods wireless in-ear-headphones, with a campaign showing them off as “practically magic” as dancer Lil Buck defies gravity.

Apple has launched the first ads for its AirPods earphones.

The ads, anchored by a one-minute version, “Stroll”, aim to show off the freedom of using wireless earphones, the ease of pairing the device, how it works with Siri and a stylish ad where the earphones are shown as musical notes.

The campaign, which debuted over the weekend during the National Football League playoff game between the Atlanta Falcons and Seattle Seahawks in the US, stars American dancer Lil Buck “gravity dancing” to Marian Hill’s 2016 track “Down”.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Advertising AirPods Apple iPhone Lil Buck Marian Hill

2 COMMENTS

Lionel 16 Jan 17

Oh what a feeling… dancing on the ceiling.

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Creative Hack 16 Jan 17

Pfft… there was an ad done for Air Pods last year. http://imgur.com/gallery/zKeqQRV

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Apple launches first AirPods marketing with dance-led campaign

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