Apple drops futuristic $6,000 toy just in time for the next great depression

Apple is finally releasing its $5,999 virtual reality headset, the Vision Pro, into the Australian market today, because there’s no better time than during a financial crisis to release a headset that makes you look like a robot from a 1990s ABC Kids series and costs the price of a used Ford Fiesta.

Dr Mumbo woke early, broke into the city’s Apple Store (the walls are all glass; it’s too easy), and procured the country’s first Vision Pro in order to test drive it for Mumbrella. That’s guerrilla journalism.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.