Apple Australia celebrates same sex marriage with ‘First Dance’

Apple Australia has launched an advertising campaign featuring the celebrations of newly married same sex couples.

“First Dance” – shot on the iPhone X – features Australian musician Courtney Barnett’s reinterpretation of INXS’s Never Tear Us Apart.

The ad comes two months after Australian law was changed  to give same sex couples the right to marry, with the first ceremonies following a month later.

Apple’s roster of creative agencies currently includes TBWA.

Apple confirmed the ad features real wedding celebrations.


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