Apple iOS9 opens door to ad blockers – is this a play to get a stronghold on the mobile advertising space?

Overnight Apple launched iOS9, which allows ad blocking software that could be a potential nightmare for digital advertisers. However, Avrill D’Costa argues this could be part of a broader play by the tech giant aimed at moving publishers to its content distribution platform.

Digital marketers and publishers around Australia quite possibly laid awake last night in anticipation of Apple’s 2am product launch.

It’s not that they were excited about the tech company’s new offering. It’s rather the frightening suggestion that Apple would support ad-blocking applications on its new mobile operating system, iOS9, which are potentially a digital marketer’s worst nightmare.

The move will likely be applauded by consumers around Australia.