Morning Update: What marketers need to know from today’s Apple event; Nat Geo to abandon nonprofit status; Brands celebrate Queen

Screen Shot 2015-09-10 at 8.03.27 amAd Week: What marketers need to know from today’s Apple event

Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.

Cupertino, Calif.-based Apple’s new iOS 9 operating system was part of the show, but purely on a technical level. Apple’s execs didn’t go over how the upgraded system will let iPhone and iPad users download third-party software that eliminates ads on the mobile devices, an issue that marketers will certainly continue to keep an eye on.

Ad Week: Doritos Is Ending Its ‘Crash the Super Bowl’ Contest, but Not Before One Last Hurrah

Over the last 10 years, Doritos’ “Crash the Super Bowl” contest became a staple of Super Bowl advertising, offering anyone with an idea and a camera a chance at the big leagues by making their own 30-second spot. But the PepsiCo brand is putting the contest to bed with what it is calling its “most audacious” version of the contest yet.

For the 2016 Super Bowl, contestants have the chance to win $1 million and the opportunity to work with Zack Snyder, director of 300 and Man of Steel, whose latest film, Batman v Superman: Dawn of Justice, will be released next March. The winner will work with Snyder as well as Warner Brothers and DC Comics on an undisclosed future project.

Guardian: National Geographic abandons nonprofit status after Murdoch deal

After 127 years as a nonprofit publication, the National Geographic magazine has joined Rupert Murdoch’s 21st Century Fox as a part of a newly expanded joint venture.

21st Century Fox, which has owned and operated the properties in National Geographic Channels for 18 years, will pay $725m to the National Geographic Society for its stake in the expanded partnership, increasing the society’s endowment to nearly $1bn.

Campaign: From Queen Flakes to gingerbread royals: how brands hailed Queen Elizabeth

Queen Elizabeth II today becomes Britain’s longest-reigning monarch, surpassing the record of 63 years and seven months previously held by her Queen Victoria. Here’s how brands have been celebrating the day and capitalising on the occasion.

The Queen – whose full official title is Elizabeth the Second, by the Grace of God of the United Kingdom of Great Britain and Northern Ireland and of Her other Realms and Territories Queen, Head of the Commonwealth, Defender of the Faith – is spending the day in Scotland on relatively low-key appointments away from the limelight.

That didn’t stop companies from getting involved, with many on Twitter using the hashtag #longestreign.

Ad Age: Stephen Colbert Draws a Big Crowd in His First ‘Late Show’ Broadcast

The Stephen Colbert Era at CBS started with a bang, as the affable talk show host put up big numbers in his Tuesday night premiere.

According to Nielsen, the inaugural broadcast of “The Late Show with Stephen Colbert” averaged 6.55 million viewers and a 1.4 rating in the adults 18-to-49 demo, eclipsing rivals “The Tonight Show with Jimmy Fallon” (2.92 million/0.9) and “Jimmy Kimmel Live” (1.75 million/0.4).


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