Apple launches new uniquely-Aussie spot via TBWA\Media Arts Lab

January 26, 2024 8:46

TBWA\Media Arts Lab, Apple’s bespoke global creative agency, has launched a new campaign via its Aussie team, featuring Australia’s favourite flying friend, the magpie.

The latest iteration of its ‘Relax, it’s iPhone’ campaign, puts the iPhone 15 to the ultimate test against the bird.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.