Appletiser bubbles up with new campaign offering itself as a Christmas alternative
Champagne is the beverage that adds sparkle to Christmas, but Coca-Cola has taken a new twist with Appletiser launching a new push as “Bubbles Done Differently”.
Pitched directly at female grocery buyers, the integrated campaign will be anchored in a major partnership with Westfield, using digital screens to add sparkle to the centres while promoting the brand as well as supporting sampling activity.
The campaign, created by Tongue, will also embrace digital through partnerships with Mamamia Women’s Network, Bauer Media and Apple.
It will use tips on hosting Christmas at home to drive engagement with the brand.
“We want to inspire consumers to think about their non-alcoholic choices as they plan their parties and consider how Appletiser can play a role as the other bubbles option for the occasion,” said Aoife Bambrick, brand manager, Appletiser.
Simon Canning
Credits:
Visuals – Tongue Agency
Digital Animation – Mix Inc
Digital Agency – UM
Influencers – Adhesive
Nice idea Aoife! Good luck with the campaign.
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I remember drinking Appletiser as a kid when the adults would have champagne. Yum!
A good alternative if you can’t/ don’t want to drink alcohol. I like it.
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The Thermomix demonstrator was making a Lychee cocktail for Christmas recipes and said if you want to add champagne you can or if you ant to have a non alcoholic cocktail you can add Appletiser! It sounds a great option!
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