AppNexus adds Japan and Asia-Pacific to Sydney manager’s remit

Programmatic advertising optimisation platform, AppNexus, has announced the promotion of Samuel Tan to the role of senior director, market development for JAPAC.

Based in Sydney, Tan will be responsible for the company’s go-to-market strategy across the region. Previously serving as senior director, market development for Australia and New Zealand, his remit has been expanded to also encompass Singapore and Japan.

AppNexus’ vice president of global markets, Samir Shergill, stated Tan’s international appointment complements the company’s growth across Asia, saying: “In his tenure at AppNexus, Samuel has demonstrated both commercial and operational excellence, overseeing impressive growth for advertisers, broadcasters, and publishers in Australia and New Zealand.

“Having built trusted relationships with clients and AppNexus’ executive leadership, he is the ideal person to bolster cohesion across international markets and shepherd innovation for JAPAC’s premier buyers and sellers.”

Tan joined AppNexus in 2014 and has served in a variety of leadership roles. Previously, he was a management consultant at PWC and IBM, with a focus on technology strategy. Tan has also been involved in AppNexus’ efforts to ensure its team is diverse and inclusive and will continue to play a key advocacy role when it comes to diversity throughout the region.

“The steady growth of programmatic in JAPAC underlines the importance of the regions to AppNexus’ overarching strategy and success, and I’m proud that we have played a key role in the industry’s evolution,” said Tan.

“Together with our talented teams here, I look forward to helping marketers and publishers create meaningful differentiation across mature and emerging markets.”


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