AppNexus pledges to purge adtech’s bad actors in ads.txt push

Programmatic adtech platform AppNexus has boosted the industry’s push to adopt ads.txt files, as the company pledges to help purge the industry of ‘bad actors’, global chief strategy officer Tom Shields told the Programmatic Summit in Sydney yesterday.

“The digital ad industry is growing up, we’re growing out of our teenage years and we’re maybe in our early twenties. It’s still a relatively young industry and it’s something that’s continuing to develop and mature.”