F.Y.I.

AppNexus announces News Corp as new strategic partner

September 29, 2016 10:04

AppNexus has announced a $US31m strategic investment round with a $US10m investment from News Corp.

The announcement:

AppNexus, the world’s leading independent advertising technology company, today announced that it closed a $US31 million strategic investment round with new and existing strategic partners. The round includes a $US10 million investment from News Corp, the global, diversified media and information services company. As part of the partnership with News Corp, AppNexus’ full suite of technology products are being made available to News Corp’s businesses, several of which already employ the AppNexus SSP and Yieldex Analytics, including Dow Jones, News UK and News Corp Australia.

“We’re deeply honoured to partner with one of the world’s great media and information services companies,” said Michael Rubenstein, President of AppNexus. “Today’s announcement signals our joint commitment to innovation over the long term. As News Corp accelerates its digital expansion, AppNexus will provide leading-edge technology.”

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