AppNexus expands into Australian market

AppNexus has announced its expansion into the Australian market with the opening of a Sydney office. The New York based company has appointed David Osborn as the vice president of sales for the Asia-Pacific region.

The announcement: 

New York and Sydney – March 18, 2014 – AppNexus, which offers the industry’s most powerful, open and customisable advertising technology platform, announced today that it has extended its operations to Australia, opening an office in Sydney, to capitalise on the rapidly growing programmatic marketplace in the region. David Osborn, formerly VP, Global Accounts, will lead AppNexus’ effort as VP, Sales for Asia-Pacific.

As the world’s largest independent ad tech company, AppNexus serves the most innovative buyers and sellers of Internet advertising in 53 countries around the globe. With its expansion to Australia, AppNexus is now working with Mi9 and Fairfax Media, two of the region’s largest publishers, as well as a leading agency trade desk, Xaxis Australia.  Other important trading desks in the region are also connected to the AppNexus platform, as well as Big Mobile, a leading mobile media and solutions specialist.