Arc and Integer fly the Aussie flag at Globes
Two Australian agencies emerged as winners at the Globes – an international promotional marketing awards show – in Rio de Janeiro last night.
The promo marketing arms of Leo Burnett and Whybin\TBWA – Arc and Integer, respectively – won a Globe each.
Arc won for its Lifebuoy campaign for Unilever’s Lifebuoy hand sanitizer which generated a 13.7% value share.
Integer won for the ‘My Car is Your Car’ campaign for NRMA Insurance, which led to a 25% increase in sales calls over the promotion period.
The best of the best in the world went to the ‘Arm Yourself for the Ones You Love’ campaign by Arc in the US. The promotion repositioned flu shots as a way to protect loved ones and prompted 5.4 million people customers to get their flu shots at Walgreens over a period of just five weeks.
