Dr Mumbo is very impressed with the relaxed, candid tone of voice of the copy on the new website from oil giant Shell.
The arcticready.com site proclaims jauntily that;
On the slight chance that something does go wrong, Shell’s spill cleanup plan is second to none. No one has yet fully determined how to clean up an oil spill in pack ice or broken ice—but that too is exactly the sort of challenge we love.
Along with a game for younger users, Angry Bergs, the site also allows users to create their own ad for Shell.
Some of Dr Mumbo’s faves:
(And yes, for the record, Dr Mumbo is aware it’s a hoax: he hears Greenpeace’s US office is behind the stunt.)