Ardent announces new SEO director appointment
Ardent has unveiled Ashish Verma as its new SEO director.
The announcement:
Independent full-service agency, Ardent is proud to announce the appointment of Ashish Verma as its new SEO director, signalling a powerful next chapter in the agency’s expanding organic search and performance marketing offering.
With a career spanning over a decade and four continents, Ashish (Ash) Verma brings a wealth of international expertise to Ardent, having led SEO and product marketing strategies across a diverse mix of brands, industries, and markets.
From major banking institutions and automakers to energy providers and accommodation platforms, his results-driven approach has delivered measurable success for blue-chip brands in Australia, New Zealand, Europe, and India.
Ash most recently held a senior SEO leadership position at Spark Foundry (Publicis Groupe) in Sydney, where he developed integrated organic search strategies that bridged content, UX, and technical SEO for high-growth clients.
Ardent’s founder and managing director, Danny Massa, said the appointment of Verma reinforces the agency’s commitment to performance-driven innovation.
“Ash brings a global perspective and deep technical acumen that aligns perfectly with our mission to deliver seamless and powerful marketing solutions,” Massa said.
“As our SEO and digital performance portfolio grows, Ash’s leadership will play a pivotal role in elevating our strategic offering across organic channels.”
Verma joins Ardent during a period of continued growth, with the agency’s SEO division delivering outstanding results across a range of industries. Notably, Ardent leads Digital PR for the HelloFresh Group across Australia and New Zealand, blending data-led storytelling with high-authority link building and content strategy.
“I’ve long admired Ardent’s integrated approach and their ability to unite media, creative, and performance into one cohesive solution,” Verma said.
“SEO today is no longer a siloed function. It requires collaboration across disciplines to truly drive brand growth. I’m excited to lead this next phase for the agency.”
Since launching in 2016, Ardent has built a reputation as one of Australia’s most dynamic indie agencies, delivering impact through collaboration, creativity, and transparency. With the entire team operating in-house, Ardent ensures agility, faster campaign execution, and a unified strategic direction across every service vertical.
Massa added, “We’ve built Ardent to break down silos. Bringing in senior talent like Ash is how we ensure our partners benefit from forward-thinking, fully integrated SEO strategies that drive real, long-term value.”
Ash’s appointment reflects Ardent’s continued investment in top-tier talent and underscores its position as a trusted strategic partner for brands seeking to grow through connected, high-performance digital strategies.
Source: Ardent
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