Are Media appoints new WHO editor
Are Media has installed Melissa Matheson as editor of celebrity gossip magazine WHO.
Matheson joins Are Media with more then two decades’ experience in content strategy, audience growth and journalism, most recently at the Pedestrian Group. She will work closely with WHO editorial director, Amber Giles, and Are Media’s general manager, entertainment, Susan Armstrong.
Armstrong said: “Melissa is an incredibly talented editor, with great experience across print and digital brands. Her passion for content and her extensive experience in delivering quality lifestyle and news content, coupled with her deep understanding of omnichannel publishing, will be a huge asset to the brand.
“She is joining a fantastic team of content creators at an incredibly exciting time for the brand and the business, and we cannot wait to see how she continues to evolve the brand.”
Matheson added: “I’m so excited to become part of the very talented team at WHO. The heart of WHO is captivating, insightful and real entertainment content that connects with a very passionate and discerning audience.
“The potential for maximising this genuine connection across print, digital and commercial is enormous. I can’t wait to get stuck in.”
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