Are Media ceases publication of Real Living
Are Media is ceasing publication of Real Living magazine, with the final issue on sale from 22 December.
The company said current subscribers will receive emails and letters in the coming weeks notifying them of their options to either transfer to another great homes magazine or with a refund if applicable.
An Are Media spokesperson told Mumbrella: “As part of Are Media’s future strategy, digital diversification sits at the heart of the company‘s focus. Are Media has a clear pathway to becoming an omnichannel media company and realising opportunities for future business growth.
“As a result, Are Media will cease production of Real Living magazine, effective from the January 2023 issue with Real Living continuing as a socially-led brand, complementing the existing Homes portfolio.
“Are Media would like to thank the Real Living team for their hard work and commitment to the publication.
Discussions are underway with those impacted by this decision including deployment opportunities within the company.”
Despite the closure of the title, Are Media’s CEO, Jane Huxley told Mumbrella in September she sees no signs of print media slowing down anytime soon.
“We sell a magazine every second in Australia, right now,” said Huxley said during Mumbrella’s Publish conference. “That’s not a sign of a business that’s slowing down anytime soon. If we were selling a magazine every ten minutes, yeah we may say yeah, this is something to start thinking about, but we are selling an extraordinary amount of magazines.”
Are Media is Australia’s largest content company for women, according to Roy Morgan, and reaches nine in ten women every year through its portfolio of brands including The Australian Women’s Weekly, marie claire, Gourmet Traveller, Better Homes & Gardens, Woman’s Day, Country Style, beautyheaven and bounty.
In March, Are Media acquired the Australian e-commerce business Hard to Find. The acquisition will significantly expand Are Media’s existing content commerce capabilities, strengthen its revenue diversification strategy, and leverages Hard to Find’s technology to engage audiences even further with Are Media brands and content.
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