Are Media looks at the changing face of beauty in latest TRENDtalks series
Are Media has today launched its latest industry insights series, TRENDtalks: Beauty, with a panel of experts shining a spotlight on the changing face of Australia’s multi-billion dollar beauty market.
TRENDtalks: Beauty, the third in the series following travel and food, will focus on the business of beauty, from product development and innovation, sustainability, technology, corporate social responsibility and how brands can effectively engage with consumers.
Hosted by Australian beauty expert and presenter Michael Brown, who for 20 years has worked with celebrities including Jennifer Hawkins, Miranda Kerr and Giselle Bundchen, the virtual panel discussion will also feature, Livia Wang, co-founder and chief brand officer of Access Corporate Group; L’Oréal Australia and New Zealand’s media director, Lyndall Campher; Maria Thattil, the current Miss Universe Australia; Software founder, Niamh Mooney, and The Australian Women’s Weekly lifestyle director, Brooke Le Poer Trench.
Are Media’s director of sales, Andrew Cook, said: “The Australian beauty and personal care products market was valued at more than A$5 billion in 2020, and is projected to rise at a compound annual growth rate of nearly 4% over the next five years. As with many industries, the beauty industry has had to evolve to meet changing consumer demands, particularly when it comes to technology, distribution and content.
“Are media is the home to Australia’s leading magazine brands for women and the largest online beauty community. Once again, we’re delighted to share both research insights and views of our expert panel, to highlight the latest beauty trends and innovations that women can expect over the coming 12 months.”
In August, Cook said Are Media is gearing up for a ‘supercharged’ Christmas as Australians face ongoing COVID uncertainty.
