ARN signs on for RCS radio sales CRM system Aquira

Australian Radio Network (ARN) has signed on with broadcast software company RCS for its Aquira radio sales CRM (customer relationship management) system.

Cia Aquira, RCS provides local and national radio businesses real-time access to sales and inventory data, as well as a vast range of scheduling, billing and reporting options.

ARN’s network of brands

ARN’s stations, which broadcast across six metro markets and to more than five million people each week, now have all clients, contracts and media imported into the new system using the Aquira API.

The radio network has been using Aquira since May, and RCS revealed this process will be integrated with ARN’s system.

ARN’s commercial operations director, Tracey Gillan, said ARN had chosen Aquira after spending some time looking at opportunities to upscale commercial operations infrastructure.

“When ARN was looking at its options for enhancement of its overall commercial operations infrastructure we were impressed with the improvements that had been made to the Aquira platform over the years.

“We saw significant improvements with the Sales frontend Aquira2Go, including visibility of live avails, to the platform’s digital capabilities as well as the opportunity to have our billing and accounts receivable function contained within the platform.

“Easy integration with our CRM, Salesforce, as well as a developed API for the RadioMatrix platform, made Aquira an attractive option. We felt Aquira was the best solution to support our ongoing innovation across the products we deliver for our commercial partners.”

The Aquira system will now assist ARN’s radio network to manage clients, prospects and sales team call activity.

RCS VP Asia Pacific, Keith Williams, said: “RCS and ARN have a long standing history together. Bringing traffic to our mix of software solutions solidifies our future together as we are both committed to Australian radio.”

RCS president and CEO, Philippe Generali, added: “ARN is a strong advocate for creative media and progressive technologies.

“Aquira will match ARNs aggressive selling strategy in tandem with a full feature set in a tailor-made for radio CRM platform(s).”

RCS is also the #1 manufacturer of Radio Automation in the world, with its Zetta system built on decades of experience and feedback from thousands of radio stations worldwide.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.