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Arnott’s appoints Publicis Groupe as agency for creative, media and PR

Campbell Arnott’s has appointed the Publicis Groupe to handle its APAC creative, media planning, media buying, PR, digital and shopper marketing accounts.

In 2015 the Clemenger Group won the Arnott’s creative account, with TKT Sydney producing the creative work.

Arnott’s: All our consumer conversations will now be housed under one roof

Wavemaker, formally known as MEC and Maxus, was previously responsible for the brand’s media account.

Publicis Groupe was appointed as the sole holding agency to deliver campaigns that will help Arnott’s engage with its customers.

David McNeil, vice president of marketing at Campbell Arnott’s, said in a statement: “In today’s fast-paced, highly connected environment, having all our consumer conversations housed under one roof will ensure we receive seamless, integrated solutions that bring valuable, tangible commercial benefits to the organisation.

“Over the past three years, we have revolutionised our approach to creative marketing by taking several steps towards a comprehensive agency roster. A consolidated partnership with Publicis will deliver multiple efficiencies and maximise our communications channels to increase engagement amongst current consumers whilst recruiting new brand advocates.”

The appointment will see Publicis responsible for the brands strategy, creative, digital, media planning, media buying, public relations and shopper marketing.

Loris Nold, CEO of Publicis Groupe APAC, added: “For a long time, we have believed in our model to deliver integrated communications solutions, tailored to individual regions, housed under one roof. The Campbell Arnott’s brands in APAC are powerful, unique brands full of equity and heritage. They have a rich, abundant past and we are thrilled to be a part of their future.”

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