Arnott’s gives away 13,500 packets of chilled Tim Tams in digital OOH campaign

Biscuit brand Arnott’s launched this year’s Tim Tam Gelato Messina range by giving away 13,500 chilled packets through a temperature-activated out-of-home campaign over the Australia Day long weekend.

Partnering with digital outdoor company VMO, the activations for the ‘Chill me’ Tim Tam range were at the QV in Melbourne’s CBD, Circle on Cavill on the Gold Coast and Manly Wharf on Sydney’s northern beaches.

Using live data from the Bureau of Meteorology, the refrigerated units were programmed to open at a set temperature on the day to give away packets to passers by.