Arnott’s introduces ‘The Shapesons’ with specialised song in latest campaign
The Shapesons, a family who loves eating Shapes, are fronting a new campaign for Arnott’s which showcases the brand’s Shapes varieties.
The new ad, which features a specialised song about the family, showcases the lives of Kristen, Rob, Isaac, Lara and Clementine Shapeson, who enjoy eating shapes everyday.
Each family member prefers a different type of Shape, be it a new flavour, an original, or a ‘light and crispy’ edition.
A tagline reads ‘For whatever Shapes your family takes’.
The campaign is the first work for the brand in 2017, stepping away from last year’s backlash after the brand decided it would change the recipe for its Shapes flavours.
In April last year, the brand launched the ‘Now with more flavour’ campaign, featuring a heavily armed team delivering the new recipe of Shapes to a hungry teenager.
https://youtu.be/RwdTyXZ89C8
In September, Arnott’s released a new ad telling Australians the choice was theirs, after the brand decided to keep the new recipes alongside the older original recipes on shelves.
TKT Sydney is the brand’s agency of record.
bring back original cheddar shapes you dogs
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Can we please vote for the worst managed brand in Australia. Please.
Or at the very least mark ritson destroy this in a column.
The makers of this agency and client have no idea None. About how advertising works. Shapes is a bloody strong brand. You’ve held onto nothing. And created nothing for the future to hold onto.
Stop trying to kill this brand.
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Is this the same agency that did practically the same idea – there’s a flavour for everyone – for Smiths Chips? https://www.youtube.com/watch?v=Z-PAl12opDc
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This may be my favourite comment on any Mumbrella article, ever.
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amen!
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What an unfortunate looking family, puts me off buying this product
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