Arnott’s introduces ‘The Shapesons’ with specialised song in latest campaign

The Shapesons, a family who loves eating Shapes, are fronting a new campaign for Arnott’s which showcases the brand’s Shapes varieties.

The new ad, which features a specialised song about the family, showcases the lives of Kristen, Rob, Isaac, Lara and Clementine Shapeson, who enjoy eating shapes everyday.

Each family member prefers a different type of Shape, be it a new flavour, an original, or a ‘light and crispy’ edition.

A tagline reads ‘For whatever Shapes your family takes’.

The campaign is the first work for the brand in 2017, stepping away from last year’s backlash after the brand decided it would change the recipe for its Shapes flavours.

In April last year, the brand launched the ‘Now with more flavour’ campaign, featuring a heavily armed team delivering the new recipe of Shapes to a hungry teenager.

In September, Arnott’s released a new ad telling Australians the choice was theirs, after the brand decided to keep the new recipes alongside the older original recipes on shelves.

TKT Sydney is the brand’s agency of record.


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