Singapore Airlines and Singapore Tourism target Australian tourists with online game

Singapore Airlines and the Singapore Tourism Board are hoping to attract more Australians to its ‘Singapore Stopover Holiday’ package through an interactive game highlighting its deals.

Created by United Yeah, the new campaign aims to inform Australians of the packages, which include deals on hotels and tourist sites for those stopping over in Singapore, as well as offering the chance for users to win a stopover package for themselves.

The campaign – which is found on the Singapore Stopover Holiday website – showcases different tourist attractions, hotels and airport hotel transfers, before leading users to a game where they have to match a visual image with facts about Singapore learnt on the website.

The user who completes the game in the shortest amount of time can win a trip for two to Singapore for three nights.

Singapore Airlines’ senior manager of marketing & alliances Australia, Dale Woodhouse is confident the campaign will result in “a significant increase in consumer awareness” of the Singapore Stopover Holiday program.

The website allows users to learn about Singapore and its attractions and hotels before playing the game for a chance to win the free stopover package

James Anderson, co-founder of United Yeah added: “We’re thrilled to kick off our collaboration with Singapore Airlines and Singapore Tourism Board in helping raise awareness of the amazing accommodation and cultural attractions on offer”.

The campaign will run until 15 May.


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