News

TBWA, Colenso BBDO, DDB & Leo Burnett in first round of State of Originality

Zanda Wilson

June 9, 2021 10:00

The return of State of Origin to Nine this evening not only brought with it a variety of new streaming channels via 9Now, but also the first round of entrants in the network’s State of Originality initiative.

State of Originality was announced at the back end of 2020, as a call to arms for marketers and brands to create big-brand moments for the State of Origin commercial breaks. The winning ad will take home $1 million in advertising inventory across Nine’s assets. State Of Origin ad staple, Menulog also released a new ad for the first game.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

9Now channel 9 Colenso BBDO NZ DDB Leo Burnett Nine State of origin State of Originality Super Bowl TBWA Adelaide

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