Arnott’s taps into footy season finals with first campaign by Publicis

Publicis Groupe has tapped into the football season finals launching its first campaign for Arnott’s since winning the creative, media and PR account in March.

The campaign, ‘Moments That Shape The Game’, features friends and families watching live sport games while passing around a box of Shapes.

During the 16 second spots, the sports commentator’s remarks dictate the Shapes eaters’ actions.

David McNeil, VP of marketing for Arnott’s APAC, said in a statement: “We are excited to release our first major piece of creative work in partnership with the Publicis Groupe.

“We look forward to getting behind Australia and New Zealand’s fever and passion for football season finals, enhanced by their love of Arnott’s Shapes.”

Rebecca Carassco, deputy executive creative director at Saatchi & Saatchi Sydney, added: “When you have an iconic brand like Arnott’s Shapes getting behind such an iconic moment in our ANZ culture, there’s really only one responsible approach… And that’s to have fun with it!”


  • Client: Campbell Arnott’s
  • Chief Marketing Officer: David McNeil
  • Marketing Director: Sarah Ryan
  • Integrated Communications Manager: Linda Abbott
  • Senior Communications Manager: Amy Wagner
  • Agency: Publicis Groupe under The Neighbourhood
  • Deputy ECD: Rebecca Carrasco
  • Chief Strategy Integration Officer: Kate Smither
  • Associate CD: Flavio Fonseca
  • Associate CD: Piero Ruzzene
  • Creative: Michael Barnfield
  • Creative: Michael Dole
  • Business lead: Melanie Portelli
  • Senior Business Director: Laura Hawdon
  • Business Manager: Dan Beer
  • Project Manager: Kirsty Chase
  • Producer: Kirsten Caly
  • Production Company: Prodigious
  • Post Production: Prodigious
  • Director: Jesse James McElroy
  • Editor: Sam Bruce
  • Media CSD: Christie Meischke
  • Media Account Director: Catherine LimSam

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