As TV advertising plummets, only BVOD stands out
The television advertising market continues to fall, according to ThinkTV’s revenue figures for the last financial year.
The overall TV advertising market — which includes metropolitan and regional free-to-air and broadcaster video on demand (BVOD) — recorded combined revenue of $3.6 billion for the year ending June 30 – a drop of 7.9% year-on-year.
The fall accelerated in the June half, down 11.8% to $1.6 billion, for the same period.
Advertising revenue in the metro free-to-air markets has dropped faster than the overall average, down 10.6% for the year, and 15.3% for the six months to June 30.
The figures don’t include Foxtel advertising revenue.
The only growth across the market is in BVOD, which saw revenue from 7plus, 9Now and 10 Play increase 6.1%, to $391 million for the year.
“It has been a challenging 12 months for advertisers, broadcasters, and consumers alike which is reflected in these figures,” said ThinkTV CEO Kim Portrate.
“Yet, despite the economic headwinds the wider industry faces, BVOD growth continues.”
“These results show that even as budgets contract, marketers continue to invest in all forms of today’s television, a testament to its reach, targeting and effectiveness,” Portrate added.
“This reinforces the power of Total TV to drive business outcomes.”
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