ASB rules against cartoon image on Macket Bracket website with ‘get it up faster every time’ slogan

The Ad Standards Board has ruled against a cartoon image on a website for hardware and machinery brand Macket Bracket for employing “sexual appeal in a manner which is exploitative and degrading”.

The offending image was of a cartoon woman which the complainant described as “oiled, with breast enhancements, wearing a small bikini and jean shorts unbuttoned” who is accompanied by text which reads “Get it up faster every time.”

Citing a clause in the ad standards act which prevents discrimination on the grounds of gender the complainant said: “I was deeply offended by this type of advertising. Not a great endorsement of young women, who are clearly over sexualised in this campaign”.

Macket Bracket did not defend the image, telling the ASB it would be taken down adding: “Sorry if this has offended this one and only lady.”