Tatts Group unveils new brand identity

TattsGroup-1Gambling company Tatts Group has unveiled a new brand identity as part of a strategic repositioning project undertaken by communications agency Hulsboch.

The new brand identity aims to position the group as a leading global lottery, wagering and gaming conglomerate and has seen its logo transformed from a group of stars into an icon suggestive of a star, while the brand’s colouring has shifted to a brighter blue.

Executive creative director Hans Hulsbosch said: “The new identity for Tatts is a key contributor to the Group’s business evolution and sets a strong framework for the future. The simple, clean, contemporary logo style is composed of two components: the top graphic known as ‘the star’ and the distinctive lettering ‘Tatts Group’.

“In addition the colour palette brings scale and boldness to the brand identity. I’m delighted that this transforming creative review represents the spirit of their values and is a unique recognisable symbol of their brand.“

The Tatts Group new brand identity is being implemented currently with new national wagering and lottery identities’ to follow.

Robbie Cooke, CEO, Tatts Group said: “Tatts is a leading Australian gambling group with a 130 year proud heritage. We are making changes across all facets of our business and our new corporate brand identity is symbolic in positioning the group for the future.”

Credits: Hans Hulsbosch, Executive Creative Director – Jaid Hulsbosch, Director – Linda Jukic, Creative Director – Belinda Hubball, Design Director – Julia Clyde, Account Director – Samantha Pang, Account Manager



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.