ASX awards Yahoo!7 and Dianomi online advertising contract
The Australian Securities Exchange (ASX) has awarded Yahoo!7 and Dianomi exclusive advertising rights on its website following a competitive tender process, Mumbrella can reveal.
The contract was previously held by Fairfax and sees Yahoo!7 become the sales representative for banner advertising across the ASX network on both its desktop and mobile sites, while Dianomi takes over the sponsored links and re-engagement units at the bottom of the articles on the website, which claims to have 1.7m users a month.
Jonathan Steel, director of business development and partnerships at Yahoo!7 said the deal will also see editorial content shared across ASX and Yahoo!7 Finance. “For many Australians, checking stocks and shares is a daily habit and this partnership with one of the market’s most well-respected finance brands is an exciting opportunity for our advertisers,” said Steel.
“Our advertisers can already reach an audience of more than eight million people across the Yahoo!7 network, and the ASX partnership will extend this reach even further in a new premium environment.”
Dianomi’s APAC sales & marketing director Julian Peterson said the company already does work with the major exchanges in the US and UK: “Dianomi already works with The London Stock Exchange and NASDAQ in New York, so ASX is a natural partner for us and one we’re very happy to start working with,” said Peterson.
“This is a fantastic deal for Dianomi and our clients in Australia – the ASX website has over one million unique users per month and obviously these users are very interested in business and finance.”
Natalie Lockwood, general manager, marketing, at the ASX said: “As one of the world’s leading stock exchanges, ASX is home to leading resource, finance and technology companies, with more than 6.7 million share owners in 2,200 listed companies. Our website, ASX.com.au, is a key destination for financial market data, information and education services for retail investors, listed companies, customers and vendors.”
Nic Christensen
