Cherry Ripe marks 90th anniversary with last campaign from Droga5

Cherry Ripe is marking its 90th anniversary with a new campaign which features a female character through the decades since the brand’s inception in the 1920s.

https://www.youtube.com/watch?v=Gk4eqZwbpdM&feature=youtu.be

The ad is understood to be the last from Droga5, produced before the agency handed over the account to Saatchi & Saatchi in April.

Cherry Ripe marketing manager Audrey Green said: “The new commercial is a great way to remind people that Cherry Ripe has been providing Australians with an intimate ‘me’ moment for 90 years. No matter how frantic life is, everyone enjoys creating some time to get lost in a really good song with a delicious little indulgence and that’s exactly what Cherry Ripe provides!”

Credits:

• Client: Mondelēz International
• Agency: Droga5
• Media: Carat

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ad Campaign creative Droga5 Saatchi & Saatchi

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Comments: 4

sammy 7 Oct 14

beautiful. pity the poor chicky didn’t leave her apartment for 90 years.

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Eda 7 Oct 14

Hits the spot.

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I like chocolate 7 Oct 14

Snores.

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Pan... 7 Oct 14

It’s crapping terrible from any agency, from Droga, even more so.

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